Replenishment Strategies

Overview

Algonomy embraces the individuality of every customer by offering 200+ recommendations strategies (For example, "people that viewed this item ultimately purchased...") including the following Replenishment Strategies. Replenishment strategies are meant to remind users of consumable items they might need to replace, for example printer ink, paper products or coffee.

The replenishment strategies listed on this page all adhere to the following:

  • Personalized based on purchase history keyed off the user's ID at time the Model Option is running.

    The Model Options produces a mapping of product IDs that user might want to buy that are replenishment products.

  • Product and Interval selection is fully automated

  • Can recommend related refill products

Replenishment Products, Intervals and How They are Determined:

  • Replenishment Products: The determination of whether a product is replenishable is purely data driven, based on how many people purchase the product multiple times. Because of this, products that are determined as replenishable may be surprising (For example, microwaves, extended warranties).

  • Replenishment Intervals: Intervals for individual products are determined by a blend of wisdom of the crowds and individual customer behavior.

    • If a user has only purchased a replenishable product once, the interval is completely driven by the wisdom of the crowds - the average amount of time the larger population purchases the product.

    • If a user has purchased a product multiple times, that individual user's average is used blended with the wisdom of the crowd's average. The more the individual user has purchased the product, the more heavily weighted their average becomes.

Replenishment Strategy Enablement:

  • Replenishment Strategy Model Options: By default, the model option is set to off and must be explicitly enabled. To have this done, reach out to your Customer Success Manager.

  • Is my site a good fit? In order to determine if your site is a good fit, a ticket to the analytics team must be filed requesting an analysis of your site's replenishment products. To have this done, reach out to your Customer Success Manager.

  • Previewing Replenishment Strategies: The replenishment strategies can be previewed in Model Browser. An external user id is required.

    • In Model Browser, go to "recent history" and input the external user id. This will trigger various replenishment strategies to show in the strategy tabs.

Note: For the Category based replenishment strategy, the categories and replenishment intervals must be configured in the Omnichannel Personalization dashboard by navigating to Rules > Replenishment. Without this step, the strategy will not work. Also, this strategy should not be confused with the personalized replenishment strategies, which require no configuration set up; those strategies are entirely driven by customer behavior data.

Strategy

Strategy ID

Sample Message

Description

Instrumentation Page Types

Required Parameters

*CategoryBasedReplenishment

54

"Products In <category name="name"> That You have Bought In The Past></category>

Products that the customer has purchased in the past, which has been identified as a consumable/replenishable category.

All page types

User id

Replenishment

304

"You Might Need"

Identifies "replenishable" products by looking for products that many customers buy repeatedly. If the customer has bought replenishable products in the past, the strategy will attempt to predict the right time frame to recommend the product again. Recommendations may include products the user has not purchased that are replenishable and have a purchase cp connection to things the customer has purchased.

Home

User id

ReplenishmentInCategory

305

"Products In <category name="name"> You Might Need></category>

Same as the Replenishment strategy (304) above, but it will filter the recommendations to only contain products from the specified category.

Category

User id, Category Id

ReplenishmentInPurchasedProducts

306

"Products You Have Bought In The Past"

Same as the Replenishment strategy (304) above, but it will only show products that the customer has previously purchased.

Home

User id

ReplenishmentInCategoryAndPurchasedProducts

307

"Products In <category name="name"> That You have Bought In The Past></category>

Same as the ReplenishmentInPurchasedProducts (306) above, but also filters the recommendations to only contain products from the specified category.

Category

User id, Category Id